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Quick Facts on the Millennial Mindset and Entrepreneurship

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Work: Company culture infused with innovation and entrepreneurship
  • 72% of Generation Z wants to start their own business. (Global Messaging)
  • 78% of Millennials are strongly influenced by how innovative a company is when deciding if they want to work there. (Deloitte Millennial Survey)
  • 90% of Millennials think being an entrepreneur means having a certain mindset rather than starting a company. (oDesk)
  • 72% of Millennials still at “regular” jobs want to quit to be entirely independent; 61% say they likely will within two years. (oDesk)
Leadership: Honesty and development take high priority.
  • 52% of Generation Z and Millennials state that honesty is the most important quality for being a good leader. (Millennial Branding)
  • In the last 5 years, 87% of Millennial workers took on management roles, vs 38% of Generation X and 19% of Boomers. (Business News Daily)
  • 50% of Millennials believe their organization could do more to develop future leaders. (Deloitte Millennial Survey)
  • 1 in 4 Millennials are “asking for a chance” to show their leadership skills. (Deloitte Millennial Survey)
The Millennial Entrepreneur
  • 50% of bloggers are Millennials. (Nielsen)
  • 35% of employed Millennials have started their own business on the side to supplement their income. (Iconoculture)
Education: Virtual and mobile learning go into overdrive.
  • 52% of Generation Z use YouTube or social media for typical research assignments. (Mashable)
  • 50% of Millennial college students say they don’t need a physical classroom. (Millennial Branding)
  • 39% of Millennials view the future of education as being more virtual. (Millennial Branding)
  • 67% of young professionals say that online degrees will be as accepted as traditional college degrees. (Fast Company)
The Millennial Leader
  • 15% of Millennials are already in management positions. (PayScale)
  • 60% of Millennials recognize their current position as a mere stepping-stone. (Time)
  • Nearly 40% of Millennials surveyed believed that they should be promoted every 2 years. (Time)
  • 92% of Millennials believe businesses should be measured by more than their profits. (Deloitte)
Financial: Less is truly more, the new minimalism movement.
  • 81% of Millennials say they value experiences over material items. (JWT Intelligence)
  • 25% of Millennials (18-27 year olds) say their shopping behavior has ‘changed significantly’ and another 47% say it has changed somewhat. (Price Waterhouse Coopers)
  • 45% of Millennials believe living frugally puts you on the path to success rather than long-term investing. (Business Insider)
  • 72% of Millennials say they would like to increase their spending on experiences rather than physical things in the next year. (Eventbrite)
  • 90% of Millennials think being an entrepreneur means having a certain mindset rather then starting a company. (Elance/Odesk)
  • 54% of Millennials either want to start a business or already have started one. (Kauffman Foundation)
  • 61% of U.S. high school students want to be entrepreneurs rather than employees. (Post Gazette)
  • 63% of Generation Z think entrepreneurship should be taught in college. (Fast Company)
The Millennial Consumer
  • 78% of Millennials would rather spend money on a desirable experience than buy coveted goods. (Harris/Eventbrite)
  • 95% of Millennials say that friends are the most credible source of product information. (Social Chorus)
  • 54% of Millennials said they would prefer to pay for purchases using their smartphone as a mobile wallet instead of credit cards. (Ypulse)
  • 88% of Millennials have or would deposit a check by snapping a picture of it and 45% would want to pay bills the same way. (USA Today)
The Millennial Parent
  • 40% of Millennials are already parents & in the next 10-15 years, 80% of them will be parents. (Advertising Age)
  • 83% of new moms are Millennials and three-quarters of these digital natives report searching for parenting advice on their mobile devices. (Baby Center)
  • 86% of Millennials are trying to or will try to avoid being a “helicopter parent.” (Ypulse)
  • 61% of Millennial moms are in the workforce. (Millennial Marketing)
  • 50% of Millennial parents say they try to buy products that support causes or charities. (Millennial Marketing)
  • 52% of Millennials say being a good parent is one of the most important things to them. (Pew Research Center)
  • Millions of small businesses are run 100% virtually from a laptop, tablet, or business apps. In fact, j2 Global found that 36% of Millennial entrepreneurs use more than 5 mobile apps to run their businesses.